Ad Campaign - Ford Mustang Mach-E GT
Designed an advertising campaign for the electric Mustang Mach-E GT during a summer internship with Ford Motor Company in Detroit Michigan. The campaign was used for its internal release at a human centered design research event testing user feedback on the new vehicle model. Worked with Ford Motor Companies global design lab (D-Ford) on projects in Detroit, Palo Alto, London, Shanghai, and Melbourne.
Role
Visual Designer (Mustang Mach-E GT)
Visual Designer (Mustang Mach-E GT)
Timeline
10 weeks (summer 2022)
10 weeks (summer 2022)
Company
Ford Motor Company (Detroit)
Ford Motor Company (Detroit)
Tools
Adobe Creative Suite
Adobe Creative Suite
As Loud Electric Can Get
This dynamic campaign wasn't just an aesthetic endeavor but a strategic project designed for its internal release at a Human-Centered Design research event. The campaign played a vital role in gathering user feedback on the groundbreaking Mach-E GT model.
Global Impact at D-Ford Lab
D-Ford Lab, Ford Motor Company’s dedicated Human-Centered Design lab, is at the forefront of shaping the future of mobility through deep user insights and cutting-edge design innovation. With a global presence spanning Detroit, Palo Alto, London, Shanghai, and Melbourne, D-Ford operates as a collaborative ecosystem where designers, researchers, and engineers come together to create transformative experiences.
